Title: Introducing Communication Research: Paths of Inquiry, 4th Edition
Authors: Donald Treadwell, Paul D. Allison
Publisher: SAGE Publications, Inc.
Description: “Introducing Communication Research: Paths of Inquiry” provides a comprehensive overview of various approaches and methodologies in communication research, now in its 4th edition. Authored by Donald Treadwell and Paul D. Allison, this book serves as an essential resource for students and researchers navigating the field of communication studies.
Published by SAGE Publications, Inc., this edition covers key topics such as quantitative research methods, qualitative research methods, critical/cultural research approaches, and mixed methods research. Through clear explanations and illustrative examples, Treadwell and Allison guide readers through the process of designing studies, collecting data, analyzing findings, and interpreting results in communication research.
With updated content reflecting the latest trends and developments in the field, this book offers insights into emerging research paradigms and interdisciplinary approaches to communication inquiry. It also addresses ethical considerations, theoretical frameworks, and practical challenges encountered in conducting communication research.
Whether you’re a novice researcher or an experienced scholar, “Introducing Communication Research” serves as a valuable resource for understanding the diverse paths of inquiry in communication studies and applying research methodologies to investigate communication phenomena effectively.