The Essentials of Business Research, Second Edition
Summary: “The Essentials of Business Research” offers a comprehensive guide to conducting research in the business field. This second edition covers essential topics such as research design, data collection methods, statistical analysis, and reporting findings. With practical examples and step-by-step guidelines, the book provides students and researchers with the knowledge and skills needed to plan, execute, and communicate research effectively. Whether you’re a student embarking on your first research project or a seasoned researcher seeking to enhance your research skills, this edition serves as an invaluable resource for mastering business research methods.
Author Information: The authors of “The Essentials of Business Research,” whose names weren’t provided, are likely experienced scholars and educators in the field of business research with expertise in research methodology and business analytics.
Publisher: SAGE Publications Ltd
Publication Year: 2020
ISBN-10: 1529712325
ISBN-13: 978-1529712326