Title: International Business, 16th Edition
Authors: John Daniels, Lee Radebaugh, Daniel Sullivan
Publisher: Pearson
Description:
“International Business” in its 16th Edition, authored by John Daniels, Lee Radebaugh, and Daniel Sullivan, provides a comprehensive overview of the complexities and opportunities in global business. Published by Pearson, this edition covers essential topics such as globalization, cross-cultural management, international trade and investment, global strategy, and multinational business operations. The authors offer insights into the political, economic, social, and cultural factors shaping international business environments, helping readers understand the challenges and opportunities of conducting business across borders. With real-world examples, case studies, and practical applications, the book equips students and practitioners with the knowledge and skills necessary to navigate the dynamic landscape of international business successfully. Whether you’re a student studying international business or a professional working in global markets, this edition serves as an invaluable resource for understanding the complexities and intricacies of conducting business on a global scale.