Persuasion: Theory and Applications
Summary: “Persuasion: Theory and Applications” delves into the principles and practices of persuasion, exploring the psychological and communication theories behind effective persuasion techniques. The book covers various aspects of persuasion, including message construction, audience analysis, and ethical considerations. It provides insights into how persuasion operates in different contexts and offers practical strategies for enhancing persuasive communication skills.
Author: Lillian Beeson (Author)
Publisher: Oxford University Press