Title: Social Psychology: Understanding Human Interaction, 6th Edition
Author: Franzoi
Publisher: BVT
Publication Date: January 1, 2012
Content Description:
“Social Psychology: Understanding Human Interaction,” authored by Franzoi and published by BVT, presents a comprehensive exploration of the principles and theories of social psychology. In its sixth edition, this textbook delves into various aspects of human behavior within social contexts, covering topics such as social perception, attitudes, prejudice, interpersonal relationships, group dynamics, and social influence. Franzoi provides readers with a solid understanding of key concepts through clear explanations, real-world examples, and engaging illustrations. The textbook incorporates recent research findings and applications of social psychology to contemporary issues, ensuring relevance and currency for students. Whether used as a primary textbook for social psychology courses or as a supplementary resource, “Social Psychology: Understanding Human Interaction” offers students a valuable foundation in understanding the complexities of human social behavior and interaction.