Title: Small Business Management: Launching & Growing Entrepreneurial Ventures, 19th Edition
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
Publisher: Cengage Learning
Description:
The 19th edition of “Small Business Management: Launching & Growing Entrepreneurial Ventures” offers a comprehensive guide for aspiring entrepreneurs and small business owners. Authored by Justin G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy, this edition continues to provide practical insights and strategies for successfully launching and managing small businesses. Through a combination of theory, real-world examples, and practical tools, the authors cover essential topics such as entrepreneurship, business planning, marketing, finance, operations, and growth strategies. Whether you’re a student, budding entrepreneur, or small business owner, this edition equips you with the knowledge and skills needed to navigate the challenges and capitalize on the opportunities inherent in small business management. With updated content reflecting the latest trends and developments in the field, this book serves as an invaluable resource for launching and growing entrepreneurial ventures.